How to Schedule LinkedIn Posts
·8 min read
There are two ways to schedule a LinkedIn post: natively, with LinkedIn's own free scheduler built into the post composer, or with a social media scheduler that posts to LinkedIn and your other networks at the same time. This guide walks through both, step by step, shows you when each one makes sense, and explains how to edit, reschedule, and recover posts that fail.
If you just want the fastest route: to post to a single LinkedIn profile or Company Page for free, use LinkedIn's native scheduler. If you also post to X, Instagram, Facebook or TikTok, a scheduler will save you the repetitive work of rewriting the same update in every app.
Schedule a LinkedIn post natively (free)
LinkedIn has a scheduler built directly into the post composer. It works in a desktop browser and in the LinkedIn mobile app, and you can use it from your personal profile or, if you're an admin, from a Company Page.
- On the LinkedIn home feed, click Start a post to open the composer. To schedule for a Company Page, switch to posting as the page first.
- Write your text and add any image, document, or video.
- Instead of clicking Post, click the clock (schedule) icon at the bottom of the composer.
- Pick a date and time — from about an hour ahead up to several months out — then confirm and click Schedule.
Your post now sits in your scheduled queue until its slot. On mobile the steps are identical: tap Post to open the composer, add your content, then tap the clock icon to set a time. For the current formats and limits, see LinkedIn's own Help Center. This is the right choice if you only post to LinkedIn and don't mind logging in each time.
Edit, reschedule, or delete a scheduled post
Plans change, so it helps to know where scheduled posts live. Open the composer, click the clock icon, then choose View all scheduled posts. From that list you can:
- Edit the text or media before it publishes.
- Reschedule it to a new date and time.
- Delete it if plans change.
One caveat: once a post has gone live you can edit its text, but you can no longer change its scheduled time — so it pays to double-check the slot before you confirm.
Schedule to a personal profile vs. a Company Page
The native scheduler works the same way in both places, with one difference that trips people up: to schedule for a Company Page you need an admin role on that page, and you have to switch the composer to post as the page before you add your content. If the clock icon publishes to your personal profile by mistake, check which identity the composer is set to at the top before you schedule.
Schedule LinkedIn posts across every platform at once
Native scheduling falls apart the moment you also post to X, Instagram, Facebook or TikTok — you end up rewriting the same post in five different tools and juggling five different calendars. A scheduler fixes that: you write once and queue it everywhere from a single view.
Donivo connects your LinkedIn profile or Company Page alongside Instagram, Facebook, X, YouTube, TikTok, Threads and Bluesky. Write your post, pick the accounts, set a time, and Donivo publishes it for you — retrying automatically and emailing you if anything fails. You can queue posts as far into the future as you like.
Native scheduling vs. a social media scheduler
| LinkedIn native scheduler | Scheduler (e.g. Donivo) | |
|---|---|---|
| Cost | Free | Free tier, paid upgrades |
| Platforms | LinkedIn only | 8 networks at once |
| How far ahead | A few months | Unlimited |
| Failed-post retry | Manual | Automatic + email alert |
| Best for | One LinkedIn account | Multi-platform posting |
In short: if LinkedIn is the only place you post, the native scheduler is all you need. If you manage several networks, a scheduler saves the repetitive work and gives you one calendar for everything.
Why scheduled posts fail — and how to avoid it
A scheduled post can still miss its slot. Having built LinkedIn's publishing flow into Donivo, we see the same handful of causes again and again — and they're all easy to head off:
- Expired connection. LinkedIn access is periodically revoked — a common reason a queued post silently fails. Reconnect the account if you see an authentication warning.
- Lost admin role. If your admin access to a Company Page was removed, scheduled posts stop publishing.
- Media limits. Files that exceed LinkedIn's size limits, or videos in an unsupported format, will be rejected.
- No retry. Native scheduling won't try again if publishing fails. A scheduler that retries automatically and alerts you — like Donivo — keeps a hiccup from becoming a missed post.
How often should you post to LinkedIn?
Scheduling makes a consistent cadence realistic, but more isn't automatically better. For most profiles and pages, three to five thoughtful posts a week beats daily filler — a steady rhythm keeps you in the feed without training your audience to scroll past. The practical move is to batch: sit down once a week or once a month, queue everything, and let it publish while you focus on other work. Consistency is what compounds, and it's far easier to sustain from a queue than from memory.
Post at the right time
Scheduling only helps if you pick good slots. Use the free best time to post tool to find LinkedIn's strongest windows in your timezone, and check your post length with the character counter before you queue it. Then batch a week or a month of posts in one sitting, so your presence stays active even when you're heads-down on other work.