Know which post actually worked
When you drop a plain link in a post, your analytics often just lump the visit under “social” or “direct”. UTM parameters fix that: they tag the URL with the source, channel and campaign so tools like Google Analytics can show you precisely which post, platform and campaign drove the click.
Fill in the fields below, copy the generated link, and use it in your post. Keep your naming consistent so your reports stay clean. The link is built entirely in your browser.
A naming convention saves you later
Analytics tools treat UTM values literally, so "Instagram", "instagram" and "IG" show up as three separate sources. Agree on one style up front — lowercase, hyphens instead of spaces, broad medium values like social or email — and every link you tag will roll up cleanly. One rule worth keeping: never add UTM tags to internal links between pages on your own site, because they overwrite where the visitor originally came from.