Best times and days to post on Facebook
Posting when your audience is active can help a strong post gain early engagement. Use the time above as a starting point, then compare reach, clicks and engagement across several posts in your own analytics.
Tips for posting on Facebook
- Early afternoon catches the post-lunch scroll on both desktop and mobile.
- Native photos and video tend to out-reach plain links - pair good timing with the right format.
- Page reach is limited, so timing helps but consistency and engagement matter more.
These windows are a benchmark starting point. Pair them with the full best-time overview for every platform, then test against your own analytics.
Sources: windows aggregated from publicly reported engagement data by Instagram Insights, TikTok Analytics, X Analytics, LinkedIn Analytics, Meta Business Suite Insights and YouTube Analytics.