Best Time to Post on YouTube

Publish in the afternoon so a video has time to index before peak evening and weekend viewing. Here are the best hours and days in your local timezone.

Times shown in US Eastern Time until your timezone is detected.

YouTube

Publish in the afternoon so videos index before evening views.

Best hours

2:00 PM3:00 PM4:00 PM8:00 PM

Best days

ThursdayFridaySaturday

Tips for posting on YouTube

  • Publish a few hours before your audience's peak so the video is indexed and recommended in time.
  • Weekends and Thursday/Friday evenings are strong viewing windows.
  • YouTube is search- and suggestion-driven, so a video keeps earning views long after upload — timing only shapes the first push.

These windows are a benchmark starting point. Pair them with the full best-time overview for every platform, then test against your own analytics.

Frequently asked questions

Other platforms

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